AFP 32: 5 Sure-Fire Ways To Level-Up Your Site Content

Justin:

Welcome to Episode 32 of AdSense Flippers Podcast I’m your host Justin Cooke and I’m here with Joe “Hot Money” Magnotti. What’s going on brother?

Joe:

Hey everybody!

Justin:

Got a great episode line up for you this week. This week we’re going to be getting in to the 5 Sure Fireways To Level Up Your Niche Site Content I think this is an extremely relevant after the EMD

Update which we we’re be going over as well. But it’s really important in us and one thing we’re looking to do is really improve the content in our site and make it extremely valuable for the users.

Where we’ve been heading that way for months but we really want to push that in the next year, right?

Joe:

Yeah, this going to be 5 things that not only you out there in podcastland should be using launch, but we also are using and we’ll be using in 2013.

Justin:

Before get into that let’s get right in to the news and updates. First thing is we got 5 new iTunes reviews, all 5 stars buddy!

Joe:

Hit me up!

Justin:

Here’s the 1st one from the UK from Josh he says, “Hey guys I’m avid reader of your blog and I listen to your podcast and I absolutely love what you are doing. You’ve really help me fill the blanks when

it comes to niche site and start building my own empire”. Well thanks Josh really appreciate it!

Joe:

Yeah have fun in UK!

Justin:

From the US men we’ve got 4. We’ve got Cristy, “just heard the last episode and love it, plan on downloading the entire catalog!” Good job! We’ve got Aileen, said I was having a hard time finding a

podcast that’s really interesting and that’s when I found you! Love listening to it so much! I’m going to get the entire back catalog so I don’t miss a thing! Also got Ryan Webb, “Unlike almost any other

podcast or site on the intermarketing this guys doesn’t try selling me ridiculous eBooks, scams or gimmicks. I love this podcast I’ve learn everything I need to know to get started in this business.” Last

one Internet Tracker, so I heard about this guys and other podcast and check it out coz i want to learn about AdSense, this is the only one I listen to now. These guys give great information and very

open about what they do and very encouraging to anyone that’s trying to make money with AdSense. We’ll I appreciate the 5 star reviews guys, really appreciate it! It’s great to be doing this show for

you and I’m glad you’re getting some value out of it!

Joe:

Yeah! Keeps it coming! We love to hear its very encouraging and keeps us motivated.

Justin:

Alright next point man, not to be debbie down in here but EMD Update.

Joe:

Yeah!

Justin:

blah blah blah

Joe:

Oh boy!

Justin:

That was painful buddy! So everyone is heading us up about it. “Hey man what’s going on with EMD, it’s like 6 hrs. after it happen, we’re like, look give us a little bit a time let’s take a look at it, let’s

see where we’re at. So turns out shortly after looks like we lost about 70% it’s around about number but it’s about 70% we took a hit which is pretty massive right?

Joe:

Yeah and not only that, I mean because of that such a large hit to AdSense and because the sites became so unstable, we had to basically shut down the sale of sites.

Justin:

Yeah! It can’t be selling sites if they’re looking sketch so we want to give it some time to see where we’re at. And see where things are going. The good news is, is that since then it’s been a little over a

month we’ve seen a bit ofetter recovery on the sites but mostly just improvement and earnings, I think this is from the sites that weren’t hit whether it moved up since then so.

Joe:

Yeah! It makes us think though you know when is the next update happen and when will you know is this something that Google’s going to run on regular basis like Matt Cutts has said and all the

people have said out there or is this something that you can sneak under the radar you know, not that I’m advocating that kind a thing but you know you wonder how much legs that kind of process

has.

Justin:

We’ve got a 2 prong approach on this really right? So, if you look our September Income Reports on the blog but, we kind of lay out what ours like kind of immediate or initial strategy will be, and a lot

of that is dealing with onsite stuff so, because we haven’t done a lot of Link Building for quiet sometime, like the Link Profile’s only internal or on site SEO right, so when we do a lot of Exact Match

Internal Linking so we’ve done that down a bit on we’re using lessast exact match for H1’s each 1 and that type of thing and that’s our strategy through the end of the year. the Second Prong would be

to build out the sites with better content and using some of the content strategies that we are get in to in this podcast so definitely worth paying attention to, if you listen to this apply some strategies

that will be following the same thing that were going to be doing on some on our sites come the New Year.

Joe:

Yeah I’m excited about the Second Prong I think that we really can build out some, not just sites but actual businesses and I think people should be buying this.

Justin:

Well I think you know well be able to get even better multiples on sites that earn more money I mean you know couple hundred bucks we pick up packages sites and makes us say $150 that’s good but

not quiet your job good right? (Laughing)

Joe:

Right

Justin:

You know we’re selling sites that are making $3,500 a month well that’s a little different right that’s a full on one man business. so I’id like to get there, I think we have to get from here to there which

is kind of our challenge right?

Joe:

Yeah, it’s going to take a while it’s not going to be a quick fix and we’re going to have to test through it and make sure we have the process down that’s just going to take a while.

Justin:

And the creative piece that comes in to it like where used to like stamping out you know with the human machine right but now we have to add a creative element that really kind of drives some traffic

and interest so, it be interesting to see how it pull that off and if it works when we do right?

Joe:

Right

Justin:

But ah stay tuned for more on that. Next point, we had a DC Bangkok Meet Up and presentation that was a pretty sweet buddy!

Joe:

Yeah! I love that! it was great, it was great to get out in the Philippines a little bit, spread my wings, remember what it was like to be in Thailand, I’ve been there since 2007 I have to say I missed the

Thai food,  and the go go go of Bangkok I love that and really missed it. But it was nice to come home too to the Philippines so,

Justin:

We’ve been to a lot of travel – so I did Manila right before Bangkok and then we both did Bangkok and I did Chiang Mai for about a week and then we did another Manila trip prior when we got back so

I’m bit a traveled out right now.

Joe:

Yeah! But, going to Bangkok and meeting all the DC members and giving the presentation that was the key note, the best part of the whole trip.

Justin:

Yeah, you know Ian blew me away a bit from Lifestyle Business Podcast I thought his was really open and like it was pretty powerful to me. I mean Brendan Tully I mean the guy is just sharp dude and

his on point right? And Derek Sivers of course I’m a big fan, so him doing the Q&A I thought was just really cool!

Joe:

Yeah, you know we put our presentation up on the blog and made it to a blog post I hope that others will do the same because there’s a lot of good information out there.

Justin:

Some of the stuff I’m not sure (laughing) I’m not sure if people want you know, out that open so, ours wasn’t like not that touchy but yeah I don’t know other people will do that.

Joe:

Interesting but maybe the non-private stuff.

Justin:

Yeah, yeah for sure! So anyway, Bangkok was fantastic! Dynamite Circle was great and we had a fantastic time! Last point, before we get in into hard thisthe heart of this week’s week episode.

IntelliTheme buddy so what’s going on?

Joe:

I am sites! Probably by the time you hear this in your player and in your ears, IntelliTheme will have been launched and be available for $47 on intellitheme.com

Justin:

So here’s the thing with IntelliTheme we build by this theme because we had some problems with some other things were using like CTR theme  wasn’t as powerful as Pro-sense, Pro-sense wasn’t out of

the box like there a lot of adjustments we had to make so we figured why the hell don’t we create our own theme. The cool thing is that, it’s got multiple pre-sets you can figure out which ones doing

better, which one gets more click and youu can automically optimized it toward the one that’s doing better.

Joe:

Yeah has great to ask more functionality in the UI its extremely simple it’s easy to change the look and feel of your site so if you’re creating niche sites or basic sites and u need something or u need to

do AV variant testing and you’re on the wordpress flat form this is the theme for you.

Justin:

Alright enough pitching intelethemeIntelliTheme let’s get right to the heart of this week’s episode.

Justin:

Today we’re talking about 5 sure fire ways to level up your niche site content. First let’s give a little bit background, the real point of this is to improve to the best answer for the searcher’ss questions

right? I mean some of our sites were closed and other sites are pretty far off I’d say.

Joe:

Yeah! But were not just talking about tactics here, this is kind of our strategy rethink right, it’s almost like a reboot.

Justin:

Yeah a lot of times you see like, people say like oh make your primary keywords bold or what to do with your h1 h2 tags or that kind of thing but I want to take it from a different perspective, a

different attack to this issue.

Joe:

Yeah, you got to get deeper.

Justin:

Yeah, yeah, deeper like from the user perspective right, I think that something I mean I don’t know that this is necessary related to EMD Update but when youu think about it right, were providing value

for us, for the advertisers for Google but the person that doesn’t get as much value out of it is the end user and I think if we fix that piece of the puzzle then it’s a win win win right? (Laughing)

everyone’s winning. Just need to get to that point, you know it really starts with keyword research as well right? Like it’s hard to build everyone says you know “write epic shit” right? Write epic shit!

It’s hard to write epic shit about blue ski boots.

Joe:

Not going to happen!

Justin:

Right! I mean I can be the best writer in the world writing content for this site but it’s about blue ski boots how amazing can it get?

Joe:

Yeah! And then another thing that somebody was saying on our blog that I think is probably very true not verified by Google but probably very true is that if you base a site around a very specific long

tail keyword and 99% of your traffic comes from that very long tail keyword it’s probably easy for Google to pick up on the fact that you’rer over optimized right? If you have diversified traffic from

maybe even diversified sources and a lot of different keywords then you are on more normal site and therefore fit within the range of a normal site and probably won’t be penalized.

Justin:

So let’s talk about our First Point here. Our First Point for fantastic content is to get Expert Interviews right? I really love this point, so let’s say for example I have a site on fire fighter training right? A

great thing to do is to reach out to people have done firefighting training about specific subject, specific things I need to cover and like go over that with them, either via email, video, podcast that

kind a thing but do this expert interviews from expert level subjects or expert level interviewees so you can then put that amazing content on your site.

Joe;

Right! And I think once again it’s going to be very hard to do an expert interview about blue ski boots.

Justin:

(Laughing)

Joe:

You’re going to have to do about ski equipment right? So that means a re-focusing of your site on a more BROADER range of subjects than being so specific.

Justin:

Yeah! I think that’s really critical and if you notice on AdSense Flippers and then the other like you know niche site content you’ll see this expert interviews on any, Pat Flynn will do this expert

interviews with really amazing people I mean people like Dan Norris from informly.com or inform.ly he’s doing some amazing interviews with people that I think is really kind of showing off his chops

too right? And that’s pretty critical!

Joe:

Yeah, you’d definitely have to put the expert in expert there don’t interview someone just because you want to make them into an expert they have to actually have some industry jobs and to get away

with this.

Justin:

One of the other caviar that I put in is that especially when it comes to podcast or video when you’re interviewing someone not only do they have to be experts but they have to be kind of good to

interview, there’s something critical about that, if you’re interviewing someone that just, there tone is kind of boring, they’re not really not on point it’s going to make for a bad interview, even if their

content is fantastic you want someone that has, it’s kind of engage that’s kind of engaged and just gives a shit!

Joe:

Well I’m sure we do a whole podcast on interview tips and how the interview and all that junk but you know yes! you got to keep it interesting we’ve always talk about challenging the interviewee to

make sure that they, you have follow up questions that you ask them something a little bit deeper than just stick into the script.

Justin:

Throwing them off their game a little bit like betting into their real story about how there feeling like that kind a thing is fantastic! It’s good for getting people of theirre talking points. Second Point, Tables and Graphs. I really love this because means you’re not reading contents you know it’s just written content or whatever but if you’re actually sourcing great information and

putting it in table or graph and like putting it in a more visual format that’s going to be ultimately better for your end user.

Joe:

Yeah! And even something like an info graph, like I mean obviously you don’t want to spend too much time on this so you could get really expensive and (laughing) hire a designer what not,but , if you

do have someone on your team who’s pretty good with graphics and you have a good way to represent that, I think that an info graphic or definite a better way to display that information that’s

something that’s going to keep users coming back to your sites, that’s something that people naturally link to your page because they say wow! That’s a great way to represent the data that’s made easy

to understand and that’s what you want.

Justin:

Yeah! I was listening to a podcast the other day and it had James Schramko in it I’m not sure which podcast it was but he was talking about a VA he had in the Philippines and part of her job is a data

entry type job and then found out that she was particularly good with drawings with representing data in a visual format and she actually will do a little cartoons and stuff every once in a while and go

along so he switch her entire job to doing that right so, she would then represent the data better in a graph. S, she will do a little cartoons to go along with the content he would put out and you know

he was saying that really help out the content made a lot better for his end user which I think is pretty cool! Our third point would be data mining and improvement on steroids. And here’s basically

what we’re talking about with this. Let’s say that you’re looking to do a site on the best plastic surgeons. Ultimately, you want to be throughout the entire US.

Joe:

Yes! Some sort of directory.

Justin:

Yes! You know a high value directory. So let’s niche it down. Let’s get right down to San Diego. So now were looking for plastic surgeon in San Diego, there a ton of directories that’s already in right

Yahoo, local you can go to Yelp right this type of thing. so, what you do is you start data mining, you start pulling out all of the best, all of the plastic surgeon in San Diego area and then you cross

reference that with their website, with other stuff online try to figured out prices and get like an amazing amount of data and collected on each individual place, so you now have the best resource

online for plastic surgeon in San Diego.

Joe:

I mean maybe you can even call them and collect the data.

Justin:

Of course, this is something we did at one point for a client. So what we did is, they want to create and app on.

Joe:

Some of the bars and restaurant

Justin:

Yeah! bars and restaurants in California. So what we did is, we had agents on the phone, we would call up and ask “what time is their happy hour?”, “what are the price of their drinks?”, “what

appetizers/specials do they have?”, “what’s the guy or girl ratio?”. I remember one of the calls was is to a strip club like in San Diego or something (laughing) and it was a girl calling, she ask what’s the

guy to girl ratio?, and the guy was ahhh like 95% women (laughing) basically 95% men there and 95% women in the club. That was pretty funny! But anyway, being able to pull that fantastic data pull

from different sources and integrated on your site makes for a great resource.

Joe:

Yeah! If you’re going to start a directory at any sort you have to populate your data base with some sort of data i mean Ii think the worst thing you can do is start anything whether would be a job

board, a directory and have just zero data. Waiting for be able people to come along and populate it themselvesf or you know to go out there and collect it. That’s just not going to work because no

one’s going to link to you, no one’s going to come by and look at you if you do not have anything for to start.

Justin:

And so here’s the funny thing too is that, when it comes to data mining like everyone says oh you know Ii have this great idea! I’m going to scrape all this data from thise source I’m going to build this

great scraper, no look! Have a couple of VA’s go through and knock out that data for you manually. If you’re bootstrapping, that’s the way they do it.

Joe:

Absolutely!

Justin:

So much cheaper right?

Joe:

Yeah! And plus if they’re humans they can collect a little bit more or from a little bit different sources than a scraper could I mean you’re going to build a scraper, it’s going to mess up some of the

data, that data is going to be you know wrong and you’re going to have no way of checking it without manually going through it and if you need to collect extra data if one piece of critical data like

pricing or phone number is missing from one record no one’s going to know that if it’s just an automated scraper.

Justin:

Yeah! When it comes to directories and data mines we know a hell all about that because we’ve done a lot of that in our businesses. Let’s move on to the fourth point which is the multi-platform

distribution of content.

Joe:

Hit me up with this! We’ve been talking about this over the weekend in our little mastermind in Manila so.

Justin:

That’s a pretty complicated way of saying Pat Flynn’s like be everywhere strategy right? So be on a podcast, be on video, be on press releases, be on your blog, be on twitter, be everywhere because

people consume content different ways, the more platforms you can be on, the better change you have reaching your true audience, your true fans right?

Joe:

Yeah!

Justin:

You know who doesThere’s a great job with this, I’ve been looking to it recently is a James Schramko. So I reach out to him I was like “hey you know I heard about this great content distribution method

you have it sounds fantastic so he actually send it to me and I’ve been going through it a little bit it’s awesome! so here’s kind of you know the nitty gritty he’ll take a 5-7 minute video, he records

himself and it’s good content, he’s on point in the video and he’lls simply upload it to Dropbox and have his team of agents just start knocking through it, so they will put it up on YouTube, put it on

Vimeo they’ll put like that, bumper on the front and the back, intro/ outro. He’ll turn it into a podcast, have it transcribed put it on blogs; make a slideshow out of it. So like, he has’s ridiculous

amounts or types of platforms he gets put on, from 1-5 to 7 minute video and I i love that strategy I think it’s really cool!

Joe:

And the purpose of that is to make people come back to the source of the content to come back to the site eventually.

Justin:

Yeah! I think that’s fantastic! you’re putting on multiple platforms I think you can even do this with like, let’s say amazing content, so let’s say you have amazing like 5 thousand word post with a

bunch of videos and stuff – take pieces of that and put it on another platforms as kind of like to wet your appetite to drive them back to the main piece so they can get more information.

Joe:

Yeah! We were saying in the point 1 in our expert interviews, we have a great expert interview chunk up 70% of it, and put it as a slideshow, put it as you know in all this different platforms and people

want to see the whole thing and now they have to come back to your site.

Justin:

A lot of people do that; I’m saying do this for free right? Just for the distribution get. A lot of people do this, they do like 30 40% on the free platform and then hide the rest behind a paywall, you can

do that too it’s not our method but that can be affected too and it kind of wethet your appetite to make you want to get in and pay the $20 $50 whatever it is to get inside so it’s interesting

Joe:

It is. So point #5, I think that this is critical if you’re going to create some sort of authoritative site in a particular niche and you wanted to be more than a thinly placed to AdSense site and that’s

interactive content. And what I mean by that is, going out there hiring a programmer and getting some way of representing the data that’s interactive and that maybe through a map or some sort of

guide like let say you needed to find a little locations of basketball court in your area and you have a basketball court finder site and it will be nice to have a little interactive map that may be uses as

Google maps and pulls up your data an overlaid on Google maps so somebody can see that. I think Pat Flynn does this in one of his site right where you actually hovered over the states and states you

know blow up a little bit bigger and it shows the data from all the locations within the state that kind a stuff is, it’s one linkbait, it makes people want to link to your site, if you need to find this kind

of information go here because it represented in a nifty way you know like we were saying in point #2 with tables and grafts, tables and grafts are awesome for small amounts of data, but if you have a

large amount of data represent you need to be little more interactive in today’s web.

Justin:

I like this point, I wander through becausecoz it’s not like actual content you know what I mean it’s seems like a bit of a gimmick but a fact and Ii can see what it’s not so you know you were saying, let’s

say you’re tracking like dirt bike trails throughout the US and pull out the map and zoom in and from there you can actually see the trail on like Google earth that’s kind of cool I can see how that

would be that’s valuable content right?

Joe:

Yeah, yeah, and it’s going to change every time, and it’s going to take some thought and it’s going to probably take you and a team member that really knows what they’re doing in terms of

programming, coding and UI design but it’s worth it in order to represent the data in a correct way.

Justin:

So those are the 5 Sure Fire Ways we have to level up the niche site content. I can see us really rolling this out in January for some of our sites. I’m really excited to get this going I’d like to see what we

can do with some of our niche sites we have currently, the ones that were tanked or even though ones that weren’t to see what we can do to expand some of those sites definitely not the blue ski boots

type sites (laughing) they have to be a little more backed out than that but Ii think it be pretty good to see this in action.

Joe:

We’ll definitely have plenty of sites to test ited out on that’s for sure even if you disregard the blue ski boots type sites, there’s plenty of other sites that are more general in nature than are just

kicking on out right now than need to get the dust blown off and need to re-vampvent.

Justin:

Well I think it’s time to move right into our tips, tricks and our plans for the future. For our first tip, I want to go back really quick to something Dan Andrews talked about, the DC Bangkok Meet Up.

And his big pitch was everyone should be on a podcast, you should absolutely start a podcast reach audience right, it was good, it was compelling but I found a resource that I think just blows

everything out of the water, if you want to start a podcast this is step by step the way to do it and its from Pat Flynn Smart Passive Income, I’ll link up to it in show notes but it is absolutely ridiculously

good content it’s how to start a podcast Pat’spast complete step by step podcasting tutorial.

Joe:

That guy really knows his stuff. whenever we talk to people about starting a podcast it’s amazing to me like the little details they get stuck on, you know like getting there intro done, or what to do

about music or like you know like production levels stuff that Ii think you know, don’t worry about that so much, its more about the content, its more about what you talked about and what you say.

Now, obviously, having the other things around it I think were very important but yeah a guide like what Pat Flynn has say is going to be very useful.

Justin:

Yeah, it can be a little intimidating when you start a podcast right, I don’t have the right equipment, how to get on iTunes, this you have no more excuses (laughing) no more excuses. This is how you

start a podcast, no shit!

Joe:

Yeah, and I would say if you struggle with writing you’ll find that the voice format is so much more compelling, it’s so much easier to get your thoughts out that way and all you have to do is script it

up a little bit and you just let it fly.

Justin:

So our next tip, this is Joe’s big one

Joe:

Well as of today, well its today here in the Philippines, I guess it’s kind of today in the US as well, November 13th the new nexus 4 was released, so if you’re looking for a cheap phone that has the latest

version of android were both big android fans, check out the nexus 4 its only $299 for the 8GB version and $349 for the 16GB version that’s unlocked can use it on any GSM sort of network out there I

think that’s a pretty compelling price, pretty good value, and great stats for an awesome phone.

Justin:

If you plan on doing any travelling make sure you get GSM that’s what you’re going to use overseas. Make sure you get GSM but, $299 dude, ok so, I bought the Samsung Galaxy S3 3rd Generation and I

love my phone its ridiculous, #1 phone out there right, when we were in Bangkok, I saw ton of people with it and it is fantastic but its $800 men.

Joe:

Yeah!

Justin:

$800 and $300 bucks for the nexus 4.

Joe:

Yeah! That’s what I’m saying, this phone is great it’s available in Google place store and I’m thinking of picking one up myself it’s just its so cheap that I really want to check it out. they also have a

nexus 7 which hasis been out for a little while which a 7″ tablet and $199 for 16GB and $249 for 32GB that’s you know if you’re looking for a little bit larger maybe they can consume some media watch

video that kind of thing play games on and then 10″ tablet for $399 for the 16GB and $499 for the 32GB so those are pretty cheap flat prices for tablets very cheap for phone. I say if you’re in the

market for it check it out i know all you Apple fans out there always saying I’m crazy but hey! If you have the pocket money, give it a chance.

Justin:

That’s it for Episode 32 the AdSense Flippers Podcast. I’ve been your host Justin Cooke and Hot Money has been here knocking in & out of the park. Will see next time on Episode 33, you can check us

out on twitter @adsenseflippers and well see you around!

Joe:

Ba-bye everybody!